Autoto

Rebuilding trust in car commerce, Autoto builds the first AI-native marketplace bringing clarity across the car journey - buying, selling, insurance, and financing.

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About Us

Autoto is an Israeli automotive-tech startup rebuilding trust in vehicle commerce. We power Shlomi, an AI-native marketplace that turns every vehicle decision – used cars, new cars, leasing, insurance, and financing – into one clear, guided experience.

What we do is simple: we replace fragmented, opaque workflows with a trust and personalization layer. Shlomi understands a user’s needs in natural language, recommends options that actually fit, and builds a verified profile through every interaction.
Under the hood, Autoto’s market intelligence engine aggregates vehicle and market data from multiple sources, normalizes it into consistent profiles, enriches it with missing context, and runs predictive models for pricing, demand, and deal scoring, so users and partners can act with confidence.

Autoto builds the intelligence and trust layer that makes car commerce feel clean, comparable, and reliable – end to end.
For partners (dealers, importers, insurers, and lenders), Shlomi creates a fair value exchange: high-quality partners get high-intent, informed leads, with transparent terms and merit-based visibility (ranking is never for sale).

Israel is our proving ground – a dense, fast-moving market that lets us iterate quickly and build a repeatable playbook we can take to other similar markets.

Relevant Challenges

Automated Systems

Autoto helps by acting as the data + AI “decision layer” that connects fragmented systems and automates the workflows around vehicle transactions. We ingest and normalize data from multiple sources, enrich it with context, and generate real-time, decision-ready outputs (eligibility, pricing signals, risk flags, next-best action). That lets partners integrate once and then automate scheduling, underwriting/approvals, inventory routing, and on-demand matching with far less manual ops and fewer surprises.

Year Founded:
2023
Country:
Israel
Funding Stage:
PreSeed/Angel
Product Stage:
Pilot to First Paying Customer
Sector:
Supply Chain and Logistics
Geographic Focus:
North America (USA/ Canada), LATAM, Europe, Australia
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